OUR STORY · EST. 2026
Five co-founders, one room.
Spark
It started with a thirty-minute wait.
Chanoly, Addis Ababa, 2025. Mustafa sat for thirty minutes before a waiter even noticed him. He was working part-time as a server himself that year, so he knew it wasn't the staff's fault - it was the system. Or rather, the absence of one.
That night, the first sketches went onto a napkin. By the next week, the five of us had pulled chairs around a table.
“Thirty minutes. One napkin. Five co-founders.”
Build
From napkin to live software.
Bereket wrote the first line of code. The team prototyped on weekends.
Mahder onboarded the first restaurant. Real plates. Real Friday-night chaos.
Muhammed streamlined the first feedback loop - every order, every complaint, every win, looped back into the build.
Ammar drew the financial strategy that gave us runway to do this properly. Closed alpha graduated to early access.
Team
Five co-founders. One room.
Mustafa - CEO. Had the first lightbulb moment at Chanoly. Worked as a waiter part-time. Knows what a 30-minute wait actually feels like.
Bereket - CTO. Wrote the first line of code. Owns the engine that makes a tap feel instant.
Mahder - COO. Onboarded the first restaurant. Runs the operation that gets us into rooms.
Muhammed - CPO. Streamlined the first feedback loop. Why what we ship feels considered.
Ammar - CRO. Drew the financial strategy. Makes sure we can keep building.
“All co-founders. All shipping.”
Now
Where we are. Where we're going.
Early access in Addis through 2026. Telebirr live. Kitchen displays live. Menus live. Cards, staff, and invoices follow through the year. Then Adama, Bahir Dar, Hawasa, Jigjiga, Dire Dawa, Bishoftu, Harar - and anywhere else orders need us. Then Africa, and beyond.
Reach us
Come say hello.
We answer every email. Pick whichever feels less awkward.
